TSM Roofing

Built To Win. $1.97M Proof.

How TSM Roofing partnered with Ascend Digital Agency to amplify a strong foundation into $1.97 million in revenue in six months.

Custom Website Google Ads SEO

127K

Total Invested

$1.97M

Revenue Generated

15.5×

Return On Investment

6 Mo.

Time To Results

The Challenge

Strong Foundation. Untapped Ceiling.

TSM Roofing came to Ascend with something most companies don’t: a legitimate operation — proven crews, real craftsmanship, and a reputation worth marketing. The work was there. The opportunity was scaling it faster than organic growth alone would allow. In the summer of 2025, TSM’s leadership made a strategic decision to invest in a purpose-built digital growth system. They didn’t need to be saved — they needed a partner who could match their ambition and build infrastructure to support the next level.

Strong local reputation with room to exp: arket reach
Digital presence that hadn't kept pace with the quality of the work
Ad spend in place but not fully optimized for qualified leads
Growth happening — but without a system to accelerate or predict it
Ready to scale; needed the right engine to do it efficiently

We were already doing good work and winning jobs. Partnering with Ascend was about building the n infrastructure to grow at a pace that matched our ambition. The results made it an easy decision to look back on.

Sheldon Murphy

Owner • TSM Roofing

The Solution

Four Pillars. One System.

Custom Website

Built from the ground up for TSM's brand and market. Conversion-engineered, blazing fast, and designed to turn visitors into booked jobs, not just look good on a screen.

Hyper-Targeted Google Ads

Intent-based PPC targeting homeowners at the exact moment they need a roofer. Every dollar tracked and optimized for Cost Per Qualified Lead. Never vanity metrics.

SEO

Sustained search dominance built to compound over time. Local SEO authority that keeps working long after the ad spend stops. Visibility should be owned, not rented

Strategic Consulting

Hands-on advisory to align marketing with operations. Offer position, follow-up sequences, and business infrastructure built to handle the growth coming its way.

The Timeline

Launch Sequence: Complete. We Have Liftoff. Six Months. One Launch.

Summer 2025 — Month 1-2

Ascend audited TSM's presence, rebuilt their website from scratch, and fired the first wave of hyper-targeted Google Ads campaigns. Consulting began immediately to align the sales process with incoming lead volume.

Fall 2025 — Month 3-4

Campaigns were refined on real conversion data. SEO compounded as content and technical authority started pulling organic traffic. Lead quality climbed as targeting sharpened.

Winter 2025 — Month 5-6

With a fully optimized system running, leading flow hits its stride. TSM's pipeline filled consistently. Close rates climbed. By month six, the partnership had generated over $1.97 million in traceable, attributable revenue.

By The Numbers