Paramount Roofing

From Local Roofer to Household Name

From $6.7M to $25M in three years. Paramount Roofing wasn’t looking for another agency making promises — they needed a partner that communicates, executes, and delivers without being told twice. That’s exactly what they found.

Google Ads SEO / AEO Web Design GBP Management Press Releases

$6.7M

Pre Partnership Revenue

$25M

Revenue After 3 Years With Ascend

273%

Total Revenue Increase

$30M

2026 Revenue Projection

The Challenge

$6.7M to $25M Revenue Growth
273% Increase In 3 Years
Same-Day Storm Response

We Are the Brand. We Are the Household Name Now.

Eric Reno

Owner • Paramount Roofing

Why It Worked

9 Pillars Of Performance

Every dollar of growth traces back to one or more of these core differentiators.

Direct Communication

"I can just text Mike." No account managers, no ticket systems, no wait. Direct access to the people doing the work — from day one, not just when there's a problem.

Roofing-Specific Expertise

Eric never had to teach Ascend how roofing works. Industry fluency means faster strategy, smarter copy, and campaigns that speak to homeowners the way roofers actually do.

Full Asset Ownership

Paramount owns their ads account, Analytics, Search Console, and website from day one. No hostages. No locked dashboards. Total visibility and control — always.

Proactive Strategy

"You come to me with ideas and solutions." Press releases, GBP posts, home show campaigns — Ascend brings the playbook. Eric doesn't have to chase down recommendations.

Storm Response Speed

Storm ads live within minutes of a Saturday morning email. The previous agency took four days. In storm season, four days can mean hundreds of thousands in missed revenue

Custom Web Design

A roofing-specific site built to convert — not a templated page with swapped logos. Clear service area pages, trust signals, and a UX engineered for leads.

Google Ads / PPC

Campaigns owned by the client, not the agency. Real conversion data, real attribution. Ascend restructured underperforming campaigns and delivered measurable revenue

Seo & GBP Management

Google Business Profile management, press releases, local citations, and authority building content — all working together to make Paramount the household name in their market.

Transparent Reporting

No self-generated agency dashboards obscuring the truth. Paramount sees exactly what's happening in their own analytics. Real data. Real decisions. Real growth.

Origin Story

The Mission Timeline

December 2021

Michael Stearns reaches out after seeing a post in the Roofing Community — offering free consultative advice and making clear he wasn't taking on new projects at the time. No pitch, no pressure. Just a genuine offer to be a resource while Eric made his decision. Eric appreciated the approach: "I'm planning on going through recommendations and doing my homework."

December 2022

One year after first contact, Eric reaches back out. PPC underperforming at previous agency. Analytics clouded by self generated reports. No direct communication. Time for a change. Ascend earns the partnership.

January 2023

New custom website goes live. Google Ads restructured. SEO strategy deployed. Full asset ownership established — Paramount owns their ads, analytics, and Search Console from day one. Revenue at launch: $6.7M.

2023-2024

Storm hits on a Friday night. Eric emails Saturday morning. Ascend has storm ads live within minutes. Previous agency: 4 days. That speed — and the revenue it captures — becomes a defining proof point of the partnership.

2025

"We are the brand. We are the household name now." Paramount Roofing closes 2025 at $25M — nearly 4× their revenue when the partnership began. Target for 2026: $28–30M.

By The Numbers

Mission Results.

Whenever I call, they pick up the phone. Whenever I ask for something — advice, something coming up — we always have a conversation and it always gets worked out.

Eric Reno

The Playbook

How We Built This

Four phases. Consistent execution. No excuses.

01.

Audit & Asset Recovery

We identified the gaps immediately — clouded data, underperforming PPC, no direct access to decision makers. First move: full asset ownership transferred to Paramount. They own everything they pay for.

02.

Authority Acceleration

Press releases for local events. Home show ad campaigns. Storm response protocols. Every proactive strategy came from Ascend — not from Eric having to research, pitch, and argue for it.

03.

Foundation Build

New roofing-specific website. Restructured Google Ads with real conversion tracking. SEO groundwork laid. Google Business Profile optimized. Clean data. Clean attribution. A real starting point.

04.

Household Name Positioning

Year over year, the brand compounded. Organic authority built. Google recognizing local engagement. By 2025, Paramount wasn't chasing leads — they were the brand homeowners already knew.

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