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The Ultimate Marketing Tool for Roofing Contractors

MikeMedia April 14, 2021

The need for good leads never goes away, right? That’s why so many roofing companies are turning to Google Guaranteed Ads.  Roofers are a competitive bunch, and they need to stand out from the rest of their competition. The only way to do that is to get noticed — and what better way to get your name out there than with a Google ad?

What are Google Guaranteed Ads?

Google Guaranteed Ads are a type of local advertising that helps businesses that want to be found by customers in their area.  When a customer searches for something like “roofers near me,” a guaranteed ad will show up, with your business name and a badge marking it as guaranteed. Moreover, the customers will know where you are when they see your ads, and they will be able to call or visit your business.

How can your Roofing business use this new Google Guaranteed Ad?

Google Local Service Ads are a great way to generate leads and boost sales with minimal effort. You can target customers in your local area and only pay when people click on your advertisement.  With these ads, you can show up first in the results when people search for roofing services and get more calls with less effort. These are hot leads that won’t cool off or go away because we’re talking about people who need a roof repair or installation done right away.

What do you get with Google Guaranteed advertisements?

#1 Google Guarantee – Your Badge of Honor

People trust Google with everything, so it’s no surprise they’d trust Google to assist them in making business decisions. For example, they trust it to find the businesses in their area. One way you can build that trust and get your roofing company in front of potential customers is with the Google Guarantee.  It’s a unique certification, created by Google, that shows homeowners that you’re committed to delivering high-quality roofing services at affordable prices.  

#2 Pay Per Lead – A New Way to Buy Leads

Pay per lead pricing means that you can pay for what you get. When someone clicks on your ad to: Get location, details, directions, or call button then you’re charged only for that click. In this way, you’re only paying for the reliable leads you get. It’s a cost-effective way to get real results, real fast.  

#3 Improve Organic Seo Rankings with Competitive Advertising Solutions

Don’t let your service go unrecognized. Running local service ads can help your company get ahead of the competition. With a click of the button, potential leads will be able to find you on Google search results and see that you’re a locally owned business with great reviews from others in the area.  

#4 Customers Trust You When They See Your Ratings

Just like finding a good review can be the deciding factor for a company, having plenty of good reviews on your website can be the deciding factor for potential customers.  Google Ads will make it easy for potential customers to find your positive reviews, which will help them trust and feel comfortable when they’re ready to take the next step in choosing you as their roofer.  

#5 Easily Increase Your Local Visibility

Running local ads is one of the best ways to market your business. Small roofing businesses can tell the world about their products and services in the city where they operate. With a local ad, you’ll be able to target customers who are interested in what you have to offer.  

#6 Easy Calls & Leads Management

With Google Guaranteed Ads Leads Management Dashboard, you’ll be able to keep in contact with customers interested in your services. You’ll be able to respond to them, call them, or decline their request right from the dashboard. After you follow up with the lead and book them a service appointment, you can send confirmation emails and generate reviews of your company from the same place.

#7 Track Appointments and Close More Deals

When leads come in through the platform, you can see exactly how many people book your business for appointments. It’s important to keep track of calendar openings — if you end up with too many people interested, you can pause ads temporarily to prevent unnecessary spending.  

So, What’s Holding You Back When It’s Time To Grow? Take Your Business Ahead Today!

Ascend offers a full suite of online marketing solutions for roofing companies. We create and manage Google Ads campaigns to get your business in front of potential customers. Moreover, we optimize your website and SEO strategy so that customers can find you easily. Our team has years of experience working with roofing companies, and we’re ready to work with you now.

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