In this episode of the mission control podcast Mike sits down with Daniel Cherniske, Co-Founder of Roof Leopard, to discuss his journey from teaching prison aquaponics to building a high-growth roofing company in Western New York. Daniel shares how he pivoted from a niche consulting background to the roofing industry, where he and his partner Willie have focused on professionalizing the trade and moving past the “Uncle’s roofing” stigma. The conversation dives into Mike’s “solutions, not excuses” philosophy, the importance of delegating production to maintain quality, and tactical sales advice—including a role-play on how to secure reviews from every prospect. From scaling standing seam metal roofing to leveraging micro-websites for lead flow, Daniel breaks down the strategies Roof Leopard is using to stay ahead in 2026.

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